Your Ad Accounts Are Lying to You. Discover True Blended ROAS.
When every ad platform claims credit for the exact same order, leadership flies blind. Mazel Grand HMS reconciles your paid channels with actual payment and banking receipts — eliminating duplicate conversions, exposing cannibalizing retargeting, and delivering clear capital reallocation rules.
Identified Leak: Over-attributing existing organic buyers due to 7-day click view window
Identified Leak: 32% of budget spent bidding on brand keywords you already rank #1 organically for
Identified Leak: Audience fatigue after day 4; CPA escalated by +84% on mobile web checkout
34% of your current ad spend is generating 0 net-new buyers. Simulate algorithmic reallocation:
Why Standard Reporting Distorts Marketing Decisions
Compare how traditional attribution models misallocate credit on a realistic customer journey — and how Mazel Algorithmic Attribution reveals true incremental value.
Algorithmic reality: measures true incremental uplift. Discounts brand search and retargeting down to their real incremental value.
The 4 Silent Leaks Draining Your Ad Budget
In 90% of marketing audits, we uncover between 15% and 35% of ad spend being burned on non-incremental clicks.
Brand Bidding Cannibalization
Paying €2.50 per click for users already typing your exact brand name into Google, while organic rankings would capture 94% of that volume for free.
Retargeting Inefficiency Windows
Showing ads to users who already completed checkout on a secondary device or via bank transfer, because server-side events and cookie windows desynced.
Google PMax Black Box Spillover
Google Performance Max auto-bidding placing your budget on accidental clicks inside mobile gaming apps, MFA (Made-For-Advertising) sites, and parked domains.
Hidden Currency & Payment Surcharges
Ad accounts billing in USD while bank statements settle in EUR, causing silent foreign transaction fees and misaligned CPA benchmarking.
What You Receive in Your Marketing Intelligence Package
An executive-grade briefing designed for Founders and CMOs to defend margin and direct agency/in-house execution.
The Deduplicated Blended ROAS Master Table
An undisputed reconciliation between ad platform reported revenues and actual settled payment/bank orders. You see true net margin by channel without duplicate conversion claims.
Channel Saturation & Margin Efficiency Curves
Shows exactly where each channel hits diminishing returns. We highlight where adding another €1,000 will produce profitable scale vs where it simply raises your customer acquisition cost.
The 30-Day Budget Optimization Playbook
Specific line-item capital reallocations: how much spend to trim from low-yield retargeting, how much to redeploy into high-intent acquisition, and projected revenue impact.
Cross-Channel Attribution Dataset
A clean, multi-touch attributed dataset formatted for Power BI, Looker, or Excel, including campaign UTM mapping, true CAC by cohort, and payback velocity.
Ready to optimize your ad spend?
Provide read-only API access or raw CSV exports from your ad channels and order backend. We normalize, deduplicate, and deliver your complete True Blended ROAS report in 5–7 business days.
- ✓ Up to 4 advertising platforms reconciled against actual revenue
- ✓ Multi-touch attribution model & non-brand vs brand split
- ✓ 30-Day Budget Optimization Plan with clear channel reallocations
- ✓ Fixed price of €250 (excl. VAT) · Delivery in 5–7 business days
Stop paying ad networks for customers you already own.
Send us your ad accounts and order data. We will pinpoint every euro of wasted ad spend and deliver a mathematical roadmap to higher ROAS.